Turn 30,000 LinkedIn Connections Into Qualified Conversations.
The mechanism: a focused 30-day VID Sprint that turns your recruiting expertise, personality, and network into 12 foundational LinkedIn videos — the repeatable system that establishes authority and moves connections toward conversations.
Not a promise of virality. Not one polished video surrounded by cutdowns. A complete launch library designed to establish your voice, activate your existing network, and create more opportunities for qualified conversations.
What We Heard From Evan.
Before recommending anything, we listened. Here's what shaped this plan.
- 01
Evan already has approximately 30,000 LinkedIn connections — built over years, never activated for content.
- 02
His business has historically grown through relationships, referrals, golf, and networking — not marketing spend.
- 03
His existing job posts already generate private messages, even when they show little visible public engagement.
- 04
He's worked with organizations ranging from growing businesses to recognizable brands — proof he hasn't put to work yet.
- 05
He has years of recruiting and career expertise that people find valuable once they hear him explain it.
- 06
He's created video before, but as he put it: "they just felt long, and outside of posting on my own LinkedIn, I wasn't really sure what to do with it."
- 07
He does not need more candidates or a larger database — he needs visibility with the right employers and buyers.
- 08
He doesn't want inflated promises about views or followers — he wants to know if a structured system can create real business activity.
- 09
In his own words: "the resume revamps, interview coaching, and LinkedIn expertise is the best channel to start with" — it's where he believes he's a genuine expert, and where his tips could also drive website traffic and clicks.
The opportunity is not to build another audience from zero. It is to activate the professional network you already own.
Start With the Niche Where Evan Is the Expert.
Evan was direct about this: resume revamps, interview coaching, and LinkedIn expertise is the strongest place to start — it's where he has genuine, demonstrable expertise, and where his tips and tricks can also drive website traffic and clicks.
Why LinkedIn First
~30,000 relevant connections already there — including the job seekers and career changers his resume and interview expertise speaks directly to.
Why It's Measurable
His posts already generate private conversations. Performance can be tracked through profile activity, watch behavior, messages, and traffic — not just likes.
"I'm making a career move."
Resume, interview coaching, LinkedIn expertise — career services and reverse recruiting
"I'm hiring."
Employer-side recruiting — a secondary, overlapping audience in the same network
Confirmed with Evan at kickoff; the 12-topic matrix is built around it from day one.
Evan Does Not Need One Video. He Needs a Recognizable Body of Work.
One video can't establish a channel, test multiple topics, demonstrate the range of Evan's expertise, or create a reliable performance baseline. Twelve foundational videos can.
BaselineOne Video
- –One topic
- –One hook
- –One opportunity to perform
- –Limited channel learning
RecommendedTwelve Foundational Videos
- ✓Four repeatable formats
- ✓Multiple audience pain points
- ✓Multiple hooks and stories
- ✓Consistent initial publishing
- ✓A meaningful performance baseline
- ✓A clear 90-day scaling direction
Introduce
Evan's story and personality
Demonstrate
His recruiting expertise
Address
Recognizable audience problems
Explain
His services and offers
Four Repeatable Formats. Three Videos Per Format.
The 12 assets are organized into four recognizable content formats — each with its own purpose in the channel, and each built directly from the specific pain points Evan called out.
Recruiter Reality Checks
Direct, candid observations about recruiting, interviews, hiring decisions, and job-search behavior.
- 01"The 6-Second Recruiter Sniff Test — What We Actually Notice First"
- 02"Applying to 30 Jobs a Day? Here's Why Your Resume Is Sitting in a Black Hole"
- 03"How to Explain a Layoff or Career Gap Without Killing the Interview"
Resume Red Flags
Anonymized reactions to common resume mistakes made by otherwise successful professionals.
- 04"Your Headshot Doesn't Belong on Your Resume"
- 05"Borders, Colors, and Clip Art: Formatting Mistakes Costing You the Job"
- 06"Your Six-Page Resume Is Working Against You"
The Greene Group Playbook
Clarifies Evan's services, process, network, and approach — including reverse recruiting, a white-glove offering opened to only a select few clients: 1:1 support from founder Evan Greene, weekly Zoom check-ins, access to his 30,000-person network and roles clients didn't know existed, and direct outreach to target companies on their behalf.
- 07"What Reverse Recruiting Is — Our White-Glove Offer, Open to Only a Few"
- 08"Inside a Weekly 1:1 Zoom With Evan: What White-Glove Support Looks Like"
- 09"The Logos You'll Recognize: Where Our Clients' Resumes Have Landed Interviews"
From Golf Swings to Careers
Personal, memorable videos connecting Evan's background as a golf professional to careers, preparation, and hiring.
- 10"I Went From Fixing Golf Swings to Fixing Careers"
- 11"You Cannot Fix Your Career by Only Practicing the Wrong Things"
- 12"The Career Lesson Most Golfers Learn Too Late"
Initial creative directions — finalized during Sprint strategy.
Same 12 Topics. Two Delivery Formats — So We Learn What Evan's Audience Actually Responds To.
Evan's prior videos were long, direct-to-camera, and hard to know what to do with afterward. Rather than guess at one format, VID will produce a mix across two proven approaches and let performance data decide where to lean for the next batch.
Format ADirect Authority
- ✓Evan straight to camera, structured outline delivery
- ✓Credibility-first: expertise, experience, real client outcomes
- ✓The default for Playbook and golf-story videos
Format BSituational
- ✓Short, scenario-driven videos that dramatize a single relatable pain point — still Evan's voice and expertise, just a quicker, more visual way in
- ✓Pacing informed by the highly-relatable, short-form style used by workplace-culture channels like Corporate Bro and ClickUp Comedy — adapted to Evan's material, not their scripts or characters
- ✓Best fit for Recruiter Reality Checks and Resume Red Flags — the highest-relatability topics
VID will test both formats across the initial 12 and double down on whichever drives more profile activity, watch time, and messages once the 30-day data comes in. The mix is finalized during Sprint strategy, not decided here.
Every Video Stands on Its Own.
Not clips. Not cutdowns. Not derivatives. Every one of the 12 assets is built as a complete, native LinkedIn video with:
Together, the videos introduce Evan, demonstrate expertise, build familiarity, create trust, address audience pain, clarify available services, and start qualified conversations.
What VID Will Build — and What's Included.
Organized across the four layers of a working video department — strategy, operations, performance, deployment — plus the exact scope included in this Sprint.
Strategy
Operations
Performance
Deployment
The Full Scope
- ✓Video Department Score review
- ✓LinkedIn channel & profile review
- ✓Audience, offer & message strategy
- ✓One LinkedIn growth channel
- ✓One primary business outcome
- ✓Four repeatable video formats
- ✓12 original video topics
- ✓Script development or structured talking-point outlines
- ✓Guided remote batch production
- ✓12 professionally edited foundational video assets
- ✓Branded editing & post-production
- ✓Platform-specific LinkedIn exports
- ✓Hook, caption & CTA recommendations
- ✓Up to two defined revision rounds
- ✓3x/week publishing calendar (12 videos over 4 weeks)
- ✓KPI dashboard
- ✓60-minute Sprint Review
- ✓90-day VID Supply roadmap
Designed Around Evan's Personality and Schedule.
Evan won't be forced into a stiff teleprompter delivery if a structured outline produces a more natural performance — and the process is built to turn his expertise into a launch library without turning him into a content team.
The Mix VID Will Determine
Structured talking points, select word-for-word scripts, direct-to-camera delivery, reaction-style segments, story-driven segments, golf-related settings, and office or New York location opportunities — split across the Direct Authority and Situational formats described above.
The Base Recommendation
A professionally guided remote batch-production process — completed as one focused 90–120-minute remote capture session, or two shorter sessions if that improves performance and location variety. This flexibility does not expand the agreed scope or timeline.
VID directs everything technical: framing, lighting, audio, wardrobe, background, delivery, pacing, location, and file transfer — so Evan shows up and talks.
Optional add-ons, quoted separately: any local New York production crew, studio rental, travel, or advanced equipment requirements sit outside the base Sprint scope.
Evan's Commitment
- ✓Kickoff & strategy session
- ✓Approval of the audience & conversion priority
- ✓Approval of the four-format content system
- ✓Review of the 12 proposed topics
- ✓One guided batch-production process
- ✓Timely feedback during two defined revision rounds
- ✓Access to relevant LinkedIn performance data
- ✓Existing videos supplied for review
Designed to Minimize the Ask
The process is designed to turn years of Evan's expertise into a complete LinkedIn launch library without requiring him to become a content strategist, scriptwriter, producer, editor, or channel manager.
The 30-Day Sprint.
-
Week 1 — Define
Foundation
- Confirm the primary commercial outcome
- Clarify audience & conversion pathway
- Review LinkedIn profile & existing videos
- Establish baseline measurements
- Finalize the four video formats
- Build the 12-topic content matrix
-
Week 2 — Prepare
Planning
- Develop the 12 scripts or structured outlines
- Write hooks & calls to action
- Create the batch-production plan
- Prepare filming locations & environments
- Confirm wardrobe, lighting, audio & framing
-
Week 3 — Capture & Create
Production
- Run the guided batch-production process
- Capture the 12 foundational videos
- Begin editing & LinkedIn packaging
- Deliver the first review batch
- Incorporate consolidated feedback
-
Week 4 — Finalize & Launch
Launch
- Finalize all 12 video assets
- Complete the defined revision process
- Prepare titles, captions & CTAs
- Sequence the 3x/week publishing calendar
- Activate KPI tracking
- Conduct the Sprint Review & deliver the 90-day roadmap
How Success Will Be Measured.
We separate what VID guarantees to deliver from the market signals we'll monitor together.
VID Guarantees
- ✓Completion of the agreed channel strategy
- ✓Four defined & repeatable video formats
- ✓12 original foundational video assets
- ✓Professional editing & platform-ready exports
- ✓Completion of the defined production process
- ✓The 3x/week publishing calendar
- ✓The KPI dashboard
- ✓Delivery of the agreed launch system
Market Indicators to Monitor
- ◦LinkedIn profile views
- ◦Video watch behavior
- ◦Engagement from relevant professionals
- ◦Direct-message activity
- ◦Website or CTA traffic
- ◦Employer-side & career-service conversations
- ◦Reverse-recruiting inquiries
- ◦Topic & format-level performance
VID LinkedIn Authority Sprint.
Flat project fee · 30-day Sprint
Scope Summary
- ✓One business outcome
- ✓One LinkedIn growth channel
- ✓Four repeatable formats
- ✓12 foundational video assets
- ✓One guided batch-production process
- ✓Two revision rounds
- ✓One publishing & performance system
VID does not guarantee any market, audience, sales, recruiting, or revenue results.
The Channel Does Not Need Millions of Views to Matter.
1 Placement
One average employer-side placement may exceed the full Sprint investment.
~4 Engagements
Approximately four $3,000 reverse-recruiting engagements would exceed the Sprint investment.
~17 Packages
Approximately seventeen $599 career packages would roughly equal the Sprint investment.
These examples illustrate the economics of the opportunity. They are not forecasts, promises, projections, or guaranteed results.
What Happens After the 12-Video Launch.
Keep the Foundation
- ✓12 completed LinkedIn video assets
- ✓Four repeatable content formats
- ✓The channel strategy
- ✓The publishing calendar
- ✓The KPI dashboard
- ✓The initial performance data
- ✓The 90-day roadmap
Scale With VID Supply
If the initial topics and formats show promising signals, VID can continue:
- ✓Topic development
- ✓Script creation
- ✓Guided filming
- ✓Ongoing video production
- ✓LinkedIn publishing support
- ✓Performance review
- ✓Format optimization
VID Sprint launches the first 12 videos. VID Supply keeps the channel publishing and improving.
Examples of the Work.
Three documented VID engagements, chosen for what maps most directly to this Sprint: founder-led authority, consistent publishing, and measurable growth.
Mike Michalowicz
$270K+ in book launch revenue and 15,000 copies sold, driving Wall Street Journal Best-Seller status off a single founder's voice.
Teachable
20K+ YouTube subscribers and 152K+ leads generated from a documented, repeatable publishing system — not one-off videos.
Jaquish Biomedical
YouTube views up 237% in 28 days, with 16%+ of new customers reporting YouTube as their discovery channel.
More documented client work is available at vid.co/case-studies.
Common Questions.
No. VID guarantees the strategy, four content formats, 12 video assets, editing, publishing readiness, dashboard, and agreed launch system. Market response cannot be guaranteed.
No. Each foundational asset is planned as its own standalone LinkedIn video with an individual topic, hook, lesson, and call to action. The engagement is not structured around one flagship video and derivative cutdowns.
No. The Sprint begins with organic LinkedIn publishing and measurement. High-performing videos may later be considered for paid amplification under a separate scope.
The Sprint launches the first 12 foundational videos and the channel system. Ongoing planning, production, publishing support, and optimization are handled through VID Supply.
The process is designed to minimize Evan's workload. His primary responsibilities are strategy input, topic approval, one guided batch-production process, and focused milestone feedback.
VID will review the existing footage and determine whether any material can be repurposed, rewritten, or used as strategic input. Repurposing is not guaranteed until the footage is reviewed.
The base recommendation uses a professionally guided remote production process. Local crew, studio, travel, or additional production requirements may be added under a separate scope.
All 12 videos are completed within the 30-day Sprint. VID recommends a publishing cadence of three videos per week, which sequences the full library across a four-week window — giving Evan's audience a consistent, predictable rhythm from week one.
Not primarily. VID will test two formats: Direct Authority (Evan straight to camera, credibility-first) and Situational (short, scenario-driven videos that dramatize a single relatable pain point, paced in the highly-relatable short-form style used by workplace-culture channels like Corporate Bro and ClickUp Comedy — adapted to Evan's own material, not their scripts or characters). This is original content built around Evan's expertise, not comedy sketches. The 30-day data tells us which format to lean into next.
Evan, You Already Have the Network and the Expertise.
What's missing is a complete body of video content that makes your expertise visible, memorable, and easy to act on. This Sprint gives your LinkedIn channel 12 strong places to begin.
Approve This Direction and VID Begins Immediately.
Approve during or after our proposal review. Once approved, VID confirms these five decisions in your kickoff brief — then production begins.
The five decisions that shape the Sprint
We can walk through these together on our call, or confirm them in your kickoff brief once you approve — whichever works best.
- The primary conversion priority — employer-side hiring or career services
- The four video formats and their order of production
- The 12 topics, finalized from the initial creative directions
- The production approach — one session or two, and location
- The 30-day publishing cadence
Approve the LinkedIn Authority Sprint
Confirm the direction below and VID will prepare the final agreement and invoice for the $10,000 upfront payment that secures your production slot.
By approving, you're confirming the direction and scope described above so VID can prepare a final agreement and invoice. This is not a payment. Pricing and terms are finalized in the agreement.
Direction approved — thank you.
VID will prepare the final agreement and invoice for the $10,000 upfront payment, and send your kickoff brief to confirm the five decisions above.